Goldwell - Dye Elumen Bright BG@7 200 ml

Features

• High performance coloring without oxidation. Colors with exceptional luminosity, brightness and durability.
• Elumen does not contain ammonia, does not smell of ammonia, is not oxidative and respects hair.
• Up to 76% more intense, compared to permanent coloration of conventional oxidation.
• The color remains intense even after 10 washes.
• Creativity and passion characterize a passionate stylist. With Goldwell's Elumen, make unique color combinations, discover a wide range of possibilities unmatched to let your creativity flow.

Technology

• Its amazing technology makes Elumen a physical color, so it works entirely without oxidation; it still achieves spectacular, long-lasting coloring results.

Magnet effect

• A coloring process that eclipses conventional technologies: Elumen's magnet effect creates a new dimension of intensity and durability.
• Elumen's intense pigments are physically attracted inside the hair, where they are anchored firmly to produce intense and remarkably long-lasting coloring results.

Restorative Effect

• More than a coloration: Elumen's restorative effect ensures immaculate shine.
• Like a rough diamond, porous areas of hair blur light causing hair to appear dull and damaged.
• Elumen fills the porous areas inside the hair and improves its structure to reflect light perfectly.